Case Studies

Kawasaki Frontale

Founded in 1955 as Fujitsu Soccer Club and joined the J-League in 1999. Its home stadium is Todoroki Athletic Stadium in Nakahara-ku, Tokyo. The emblem is based on the Kawasaki City flower azalea, the team mascot dolphin, and the team colors based on saxophone blue, symbolizing the vibrant and attractive coastal city of Kawasaki, which is open to the world.

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