Customer's Voice: Metabolic Co.

Metabolic Co., Ltd. is a company that focuses on metabolism and provides products that support beauty and health. From its establishment to the present, the company has continued to pursue customer expectations and satisfaction as a glittering challenge company with "beauty and health for all" as its company motto.

We asked the person in charge about the process of introducing "My Site AI Translation Premium," which was introduced in September 2023, and his/her impressions.

Background leading up to the introduction

Kodensha: How did you come to introduce My Site Translation Premium?

Metabolic: We are a health food manufacturer, and our main sales channel is domestic drugstores.

Our products include a QR code for our brand website, and we introduced this system so that inbound customers can easily check the product information when they see our products in stores.

Kodensha: Were there any other services you were comparing?

Metabolic: There was another company, but it didn't match our budget.

Kodensha: What were the deciding factors in your decision to adopt My Site Translation Premium?

Metabolic: After trying Metabolic, we were impressed by the ease of implementation with a single script, quality of service, cost, and support system, so we decided to use their service.

We have been able to successfully reflect proper nouns such as product names because they can be registered in the dictionary. The fact that the system has been used by many major companies, including those in government, also gave us a sense of trust in the system.

Kodensha: How did your customers react to My Site Translation, and were there any episodes in which they were happy with My Site Translation?

Metabolic: We have received comments from our business partners that the system is useful for guiding inbound customers to our products at our stores.

Also, some websites have URLs that change depending on the language, such as English or Chinese, but the ability to switch languages with a single translation button makes it easy to understand the corresponding part of the website and explain it when explaining it.

Kodensha: What are your company's future plans?

Currently, our main sales channels are drugstores in Japan, but we are gradually expanding our business overseas, especially in China and Southeast Asia, and we would like to enhance the environment so that our products can be purchased with confidence by overseas customers.

Metabolic Co.

Metabolic Co., Ltd. is a health food manufacturer established in October 1991. The word "Metabolic" means "metabolism" in English, and thus the company name was chosen to mean "metabolism is the basis of health and beauty. And since its establishment, Metabolic has consistently listened to the latest research results and customer feedback, developing and marketing products with the utmost care and curiosity. In order to play a role in supporting the creation of health through daily life, we will continue our efforts to contribute to the beauty and health of our customers through the creation of safer and more secure products with a focus on metabolism.

Introduction of the person in charge

Division name: Brand Planning Division

Contact person: Mr. N

Kodensha: Finally, do you have any advice for those who are considering implementing the system?

Metabolic: We think it is a good idea to make a decision after carefully checking the site's ease of operation, support system, and cost for continued use, since it is necessary to constantly update the site.