1. Background of implementing MySite Translator Premium

—First, could you tell us about the background behind your company's decision to implement an automated translation service?

To whom it may concern:

Well, the background behind introducing automated translation lies in our management strategy with an eye on the global market. We sell products using traditional Japanese textiles, and especially recently, with the impact of the weak yen, we felt it was necessary to strengthen our language support as we aim to expand sales with overseas customers in mind.

—So, the fact that we proposed it at just the right time was the catalyst for introducing the automated translation service.

2. Challenges before implementing the automatic translation service

—What were the particular challenges you faced before the implementation?

To whom it may concern:

The biggest challenge was that we had few staff members who could handle English. It was difficult to smoothly handle inquiries from foreign customers or explain our products. In particular, our products have somewhat complex descriptions, and there was a lot we wanted to convey clearly to customers, so the language barrier was a major obstacle. Also, translating product pages and catalogs for overseas markets was taking a lot of time and money.

—In that sense, it was difficult to handle, wasn't it? Being unable to respond quickly to overseas markets is certainly a major issue.

3. Numerous visits from abroad! Results after service implementation

—I believe this multilingual support has created new results and challenges; could you tell us about those?

To whom it may concern:

Since it has only been a short time since the introduction, we have not yet seen major results, but I feel it is a significant achievement that we were able to discover that there are views in foreign languages immediately after the introduction. Specifically, I think access from Singapore and Taiwan will have a synergistic effect that leads to purchases at our physical stores through inbound tourism. Also, it was a surprise to have access from Germany.
I am very happy that we received consecutive inquiries from the US immediately after multilingualization, which led to sales through Buyee. We look forward to further sales in the future.

—Receiving inquiries in foreign languages is wonderful, isn't it?

Taking original brands to the world! Cross-border e-commerce and future prospects

—What are your thoughts on future developments?

To whom it may concern:

Moving forward, we would like to further strengthen our multilingual support. Currently, we support English and Chinese, but we want to add other languages to deliver our products to more countries. We also want to expand our marketing activities using social media and our online shop to increase touchpoints with overseas customers. Our goal is to create an environment in our physical stores that is easier for foreign tourists to use as well.

Thank you very much for sharing your valuable insights with us today.

To whom it may concern:

Thank you as well. We look forward to working with you in the future.

Company Introduction

Suminoe Co., Ltd. cucan

This is an original brand site operated by Suminoe Co., Ltd., an interior manufacturer.

We independently analyze and research needs and trends to plan our products.

By listening directly to our customers, we incorporate their feedback into our product development and services to share our unique worldview. Through our curtains, rugs, and carpets, we deliver a rich and happy life to everyone.